After establishing the name "Maverick" and the tagline "Innovation Inspires Genius" through our strategic process, we developed an aesthetic that fused technical precision with a strong rebellious streak. This duality was essential to embody both the cutting-edge technology and the indie authenticity that the Black Eagle Maverick espresso machine represents.
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Testimonial:
As Victoria Arduino Company, we organized a tender involving two Italian agencies and Delight for the new Black Eagle worldwide launch. Black Eagle is the Victoria Arduino hero product and, as a client, we aimed to reach a best-in-class positioning campaign. Thanks to their creative proposal, Delight won the tender. Daniel and Will proposed to us the best concept and go-to-market project.
During the project, Delight has demonstrated us to be a professional, creative and flexible agency and always up to date on the project evolution. The whole campaign has been a great success and was well received at it’s launch during HostMilano, with a significant rise in engagement on our website. It’s a pleasure to be their clients.
Sara Gagliesi
Marketing & Communication Coordinator
Linked Strategy
