After completing a comprehensive strategic process for Château Haut-Batailley, a revived Grand Cru Classé wine estate in Pauillac, Bordeaux, we were tasked with creating the definitive brand story and expanding the existing wine label into a broader brand identity. This included developing a guidelines document to effectively communicate the brand to partners, suppliers, the wine industry, and customers.
Testimonial:
“My family and I acquired Château Haut-Batailley in 2017, with high hopes and high expectations. Delight took the time to understand our values and the scale of ambition we have for the estate.
As a family, we place huge importance on welcoming visitors. Delight carried out extensive research of competitor vineyards in the region, and have threaded a strong brand vision through the landscaping, architecture and interiors of the vineyard, with every detail and touchpoint being meticulously considered.
It’s crucial that we have a compelling and definitive version of our story that can be consistently communicated with our friends and partners. Delight helped us define our brand story, which while rooted in history brings imagination and wonder to defining our future.”
Jean-Charles Cazes
CEO JM Cazes Family Group
Linked Strategy
