The Aficionados

A new identity for White Line Hotels.

After a decade standing at the helm of White Line Hotels, Iain felt it was time to recalibrate his much-loved brand. Still rooted in revealing rare and undiscovered travel finds, the brand would now open its net in recognition of the fact that travel is a vibrant mix of culture, hotels and lifestyle. Focusing on the places, people and things that caught Iain’s specialist eye, this platform it for the true travel culture and lifestyle aficionado.

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Testimonial:

It is rare to find a partner that not only understands where you are now, but challenges you to think beyond the future while at the same time delivering on cue, within budget with patience, they apply creative direction and inquisitive thinking. Their approach is familiar, mature and intelligent - making them more than just another creative agency.

Iain Ainsworth
Founder

Linked Strategy

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