Mother sought to refine their brand identity to reflect this vision and establish themselves as leaders in the smart vending space, appealing to a younger, more engaged audience. To achieve this, we expanded their existing identity by developing a graphic language that encapsulates the variety of vending products in today’s digital landscape. This visual language offers rich possibilities, allowing for dynamic interpretations such as animated product displays and digital icons, ensuring that it resonates with a digitally savvy clientele.