Through our strategic exploration, we unearthed the essence of VINIV: the protagonist's journey within the story of their wine. Each facet of the brand identity and communications was meticulously crafted to reflect the customer's intimate relationship with the winemaking experience.
Testimonial:
When VINIV began to search for a brand agency, we were at that phase in our development when we needed a complete Ctrl+Alt+Del in our look, feel and message. We were looking for a partner who would be capable of viewing our business with a clear set of eyes and no preconceived notions. We needed an outsider to get some perspective and to take us from a luxury-product myopia to a 360-degree bespoke luxury-experience mind set. Delight took on the challenge, not only with an aggressive timeline but with little knowledge of the Bordeaux wine industry. Everything that has been delivered since then has been nothing short of stellar. VINIV’s major investor, who is also the CEO of one of the most iconic Bordeaux wine brands, compared their thinking, clarity and elegance to Apple and Nespresso.
Delight indeed reset VINIVs’ brand, and we feel that it is well positioned to take off. And they continue to guide us, and rein us in if we are going off track.
Stephen Bolger
Founder
Linked Strategy
