A rare Bordeaux moment

We had the privilege of helping shape this new direction. Our task? Not just to tell a story but to reimagine the entire identity of Château Haut-Batailley—from its messaging and tone to its visual style. We even offered input on the estate’s design, from landscaping to architecture.

Drawing inspiration from Bordeaux’s finest

To capture the heart of this region, we immersed ourselves in Bordeaux – Visiting 21 iconic vineyards, gaining insight into their unique blend of hospitality and design. Meeting with vineyard owners and winemakers, learning how they communicate their passion. And spending time with the Cazes family, aligning our vision for Château Haut-Batailley with theirs.

A blend of tradition and innovation

Through a series of workshops, we fine-tuned a brand model that honours Château Haut-Batailley’s heritage while offering something fresh and distinct.

The result? A brand vision that balances tradition with the bold future the Cazes family envisions for the vineyard.

Testimonial:

“My family and I acquired Château Haut-Batailley in 2017, with high hopes and high expectations. Delight took the time to understand our values and the scale of ambition we have for the estate.

As a family, we place huge importance on welcoming visitors. Delight carried out extensive research of competitor vineyards in the region, and have threaded a strong brand vision through the landscaping, architecture and interiors of the vineyard, with every detail and touchpoint being meticulously considered.

It’s crucial that we have a compelling and definitive version of our story that can be consistently communicated with our friends and partners. Delight helped us define our brand story, which while rooted in history brings imagination and wonder to defining our future.”