Project Scope:
Château Haut-Batailley, a Grand Cru Classé Bordeaux wine, was once a bit of a hidden gem, nestled among some of the most famous vineyards in the Médoc. But everything changed when the Cazes family, known for their celebrated Château Lynch-Bages, took over the estate. Instead of simply merging it with Lynch-Bages, Jean-Charles Cazes had bigger plans: to revive the vineyard, respecting its deep-rooted heritage while creating an exciting future.
A rare opportunity, like a fine Bordeaux.
Having already worked with the Cazes family on their VINIV project, we were thrilled to be asked to help shape a fresh vision for Château Haut-Batailley. Our job wasn’t just to tell a story but to craft a whole new identity for the brand—from its core message and tone to its visual style. We even got to weigh in on the estate’s landscaping, interior design, and architecture.
Exploring Bordeaux’s best for inspiration.
To ensure we captured the essence of the region, we took a deep dive into the world of Bordeaux wines. Over several trips, we visited 21 of the most iconic vineyards, getting a first-hand look at their approach to everything from hospitality to design. Along the way, we had insightful conversations with vineyard owners and winemakers, learning how they communicate their unique stories to visitors. At the same time, we sat down with members of the Cazes family and other key stakeholders to understand their vision for Château Haut-Batailley and how it fits into the competitive landscape.
Balancing tradition with innovation.
Armed with all this knowledge, we hosted three workshops to hone in on a clear and compelling brand model. We worked through every detail until we found a position that not only honoured Château Haut-Batailley’s heritage but also felt fresh and unique in the market.
The final result? A detailed brand vision and messaging framework that perfectly balanced tradition with the exciting future the Cazes family envisions for the vineyard.
Testimonial:
“My family and I acquired Château Haut-Batailley in 2017, with high hopes and high expectations. Delight took the time to understand our values and the scale of ambition we have for the estate.
As a family, we place huge importance on welcoming visitors. Delight carried out extensive research of competitor vineyards in the region, and have threaded a strong brand vision through the landscaping, architecture and interiors of the vineyard, with every detail and touchpoint being meticulously considered.
It’s crucial that we have a compelling and definitive version of our story that can be consistently communicated with our friends and partners. Delight helped us define our brand story, which while rooted in history brings imagination and wonder to defining our future.”
