Project Scope:
Creating your own wine tailored to your taste is a dream for any wine enthusiast, but for VINIV customers, it’s much more than just owning a bottle with their name on it. It’s a deeply personal journey that connects their life story with the art of winemaking, resulting in something truly unique to them.
An exclusive club
For over 2,000 years, Bordeaux has been an exclusive enclave of expert winemakers, crafting the world’s finest grape varietals and refining their skills into an art form admired globally. Traditionally, entry into this society required birthright or years of dedication, but VINIV changes the game. They offer a groundbreaking opportunity for outsiders to experience Bordeaux like an insider. Our challenge was to capture this groundbreaking concept by crafting a brand message that aligns with the aspirations of VINIV’s customers.
The art of Bordeaux winemaking
VINIV doesn’t just give you a tour of Bordeaux; they immerse you in the winemaking process. Under the guidance of the region’s top winemakers, you learn every step, from harvest to bottling, while gaining access to the best grape varietals. The result? A barrel of wine that reflects your palate, crafted with your own hands and imagination.
A life explored, a story bottled
Imagine your life journey, rich with experiences and accomplishments. Now, imagine bottling that journey—each drop representing a piece of who you are. The deep red swirling in your glass is more than wine; it’s art, science, and personality blended together. It’s a testament to patience and the changing seasons, captured from vine to bottle. Becoming a winemaker doesn’t take a lifetime—just the right opportunity, and VINIV provides it.
We established a brand blueprint designed to guide the growth of VINIV in Bordeaux and beyond, ensuring that every aspect of their messaging resonates with the personal, emotional, and aspirational journey they offer.
Testimonial:
When VINIV began to search for a brand agency, we were at that phase in our development when we needed a complete Ctrl+Alt+Del in our look, feel and message. We were looking for a partner who would be capable of viewing our business with a clear set of eyes and no preconceived notions. We needed an outsider to get some perspective and to take us from a luxury-product myopia to a 360-degree bespoke luxury-experience mind set. Delight took on the challenge, not only with an aggressive timeline but with little knowledge of the Bordeaux wine industry. Everything that has been delivered since then has been nothing short of stellar. VINIV’s major investor, who is also the CEO of one of the most iconic Bordeaux wine brands, compared their thinking, clarity and elegance to Apple and Nespresso.
Delight indeed reset VINIVs’ brand, and we feel that it is well positioned to take off. And they continue to guide us, and rein us in if we are going off track.
