During the strategic phase, we delved deeply into wellness and medical insights from Fiuggi’s team of experts to clarify the core pillars and messaging hierarchy. Centred around Fiuggi’s famous healing waters and the Palazzo’s heritage, “The Fountain of Life” emerged as the brand’s defining theme and tagline. To communicate the longevity-focused treatments, we developed the line “For a longer life, better lived,” conveying the promise of enhanced well-being. We then organised treatments into specific pillars—Purify, Nourish, Energy, Connect, Longevity, Detox & Weight, Restore & Balance, Medical & Diagnostic—to create a structured foundation for all future creative assets.

Testimonial:

We are sincerely grateful to Delight for the wonderful work they’ve created for Palazzo Fiuggi. The dedication and enthusiasm that they’ve constantly shown for the project has been highly appreciated, and we’re extremely pleased with the high quality of the final product they delivered. We see this as the start of a long-term relationship, and can already see their future involvement in our other existing hotel projects.

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