Founded by acclaimed skin health specialist Annee de Mamiel, de Mamiel offers a collection of natural formulas activated by science to address the impact of stress on the skin. Crafted by hand in her British countryside lab, each product harnesses Annee’s extensive expertise and clinical knowledge to deliver transformative skincare.

Engaging with stress for beautiful, enriched skin

During our creative workshop process, we refined de Mamiel’s brand by highlighting stress as Annee’s unique selling point. Her deep study of how stress affects skin health distinguishes her from competitors, making stress a relatable and central theme for consumers. Rather than just managing stress, Annee’s approach empowers customers to actively engage with and manage it. This philosophy not only addresses stress but also aligns with the brand’s commitment to delivering beautiful, enriched skin through effective and transformative skincare solutions.

Breathing new life

We further developed the concept that de Mamiel’s products breathe new life into your skin by addressing stress on emotional, physical, and cellular levels. Through carefully designed products and rituals, the brand provides a holistic approach that comprehensively tackles stress. This engagement results in healthier, more enriched skin, transforming the skincare routine into a nurturing practice that enhances skin health from within.

Routine to Ritual. Ritual to Results

Yet de Mamiel’s approach extends beyond the purchase; guiding you through the optimal application process to achieve the best results. We crafted a clear communication strategy for this transformative routine, enhancing daily skincare practices and maximising product benefits. By positioning de Mamiel’s rituals as essential for revitalising skin and fostering calm, encouraging customers to pause, breathe, and reconnect with their bodies. “Embrace the de Mamiel experience and breathe new life into your skin”.

These key messages were detailed in a comprehensive brand document for de Mamiel, which also outlined the evolved tone for social media and visual representations in a series of mood boards. A blueprint for Annee to move the brand forward.