Tempo

We identified the core messages for the brand as ease of use, productivity, and consistency. Our challenge was to find a name that encapsulated these qualities with impact. Enter "Tempo"—a name that embodies a steady, reliable rhythm and pace, perfectly aligning with our brand’s promise. It reflects the machine’s ability to deliver exceptional performance while seamlessly integrating into any setting.

Poetry in Motion

The Eagle Tempo enhances restaurants, cafés, and bakeries with its classic design and sophisticated finishes, harmonising beautifully with contemporary interiors. At its heart, the brand’s core message, ‘Poetry in Motion’, celebrates the machine’s role in transforming coffee-making into an elegant art form. This tagline underscores its commitment to efficiency and consistency, while showcasing its ability to turn each cup into a harmonious blend of performance and beauty.

Quality & quantity; again and again

From the outset, our strategy highlighted Eagle Tempo’s dual strength—quality and quantity. We emphasised this in the launch, positioning the machine as the solution for establishments that need both reliability and aesthetics. For businesses, it’s a dependable partner that drives productivity. For customers, it transforms the complexity of coffee-making into an effortless, harmonious experience.

The Eagle Tempo achieves the perfect fusion of form and function, setting a new standard in coffee-making excellence.

Testimonial:

As Victoria Arduino Company, we organized a tender involving two Italian agencies and Delight for the new Black Eagle worldwide launch. Black Eagle is the Victoria Arduino hero product and, as a client, we aimed to reach a best-in-class positioning campaign. Thanks to their creative proposal, Delight won the tender. Daniel and Will proposed to us the best concept and go-to-market project.

During the project, Delight has demonstrated us to be a professional, creative and flexible agency and always up to date on the project evolution. The whole campaign has been a great success and was well received at it’s launch during HostMilano, with a significant rise in engagement on our website. It’s a pleasure to be their clients.